CONTEMPORARY DESIGN
Inspired by the vibrant energy of city life, Urban’s sleek and stylish reading glasses make wearers stand out with easy flair.
OPTIMAL CLARITY
Urban glasses offer viewing clarity, thanks to their precisely crafted lenses, which also lessen eye strain and improve readability.
ACCESSIBLE LUXURY
Urban’s reading glasses are reasonably priced despite their high-end appearance, making luxury eyewear available to a broad spectrum of customers without sacrificing design or quality.
TARGET AUDIENCE
Primarily aged from 18 to 64.
Professionals, creatives, and trendsetters.
Well-educated, fashion-conscious, and tech-savvy individuals.
Value the quality, style, and functionality of their accessories.
Need reading glasses that provide optimal vision clarity and reflect their sophisticated taste.
Want trendy designs.
PERSONALITY
The brand voice speaks directly to fashion-forward consumers who value style and substance. Owning a pair of Urban reading glasses is like having a fashionable friend who knows all the insider secrets to looking and feeling your best in any situation.
MESSAGE
Urban’s mission is to equip fashion-forward people with reading glasses that complement their active lifestyles and provide comfort, clarity, and style. We seek to reinvent the standard for luxury eyewear by combining innovative design, high-quality workmanship, and affordability, making it accessible to everyone who wants to enhance their appearance and eyesight.
COMMUNICATION APPROACH
Sleek Imagery
Using images that present Urban’s reading glasses in busy city streets, sophisticated workplaces, and contemporary cafés.
Fashionable Models
Featuring diverse models who embody Urban’s target audience, conveying confidence and style.
Trendy Design Elements
Incorporating modern design elements, such as clean lines, bold typography, and minimalist layouts, to reflect Urban’s contemporary aesthetic.
Visual Consistency
Upholding Urban’s brand image and message by preserving a consistent visual identity throughout all communication platforms, such as the website, social media, advertising, and packaging.
LOGO
DOUBLE VISION EFFECT
The logo’s mirrored appearance conveys the idea of double vision and the need for a pair of reading glasses.
NEON SIGN
The logo appears as a neon sign to symbolize city life.CUSTOM TYPOGRAPHY
While modeled after an existing outline typeface, the letters of the logo were designed from scratch in Adobe Illustrator to create a unique and personalized brand identity.
PACKAGING
NEON SIGN
The logo has a glow effect applied to make it appear as a city neon sign.
BE THE STYLE
“The” and “Style” are intentionally spaced far apart, so the glasses do not cover the slogan while sitting against the packaging.
ENHANCED VISION
QR CODE
The QR code on the back allows customers to scan for more information.
Urban is a fictitious brand.
