Vicky Likourezos - Toronto Summer Olympics 2036

Toronto has deep historical roots, originally inhabited by the Seneca tribe and later settled by French traders in the 18th century. Known as one of the world’s multicultural cities, Toronto boasts over 80 ethnic groups and more than 100 languages. It is celebrated for its natural beauty, with over 1,600 parks, expansive green spaces, and its location on the edge of the Carolinian Forest zone. Public art is abundant throughout the city, featuring statues, murals, and sculptures that reflect its vibrant cultural diversity and rich history.

2025

Creative Director | Designer | Researcher

Adobe Illustrator | Adobe Photoshop | Canva | Figma

LOCATION

Southern Ontario, on the northwestern shore of Lake Ontario.

Covers an area of 630 square kilometers within the city and 5,903 square kilometers in the Toronto Region.

CLIMATE

Humid continental climate with distinct seasons.

POPULATION

The city’s population is approximately 3 million, with the Toronto Region housing over 6 million residents, as of July 2022.

DEMOGRAPHICS

Toronto is Canada’s most populous city and a major multicultural hub.

ECONOMY

As a leading financial and commercial center, Toronto hosts the Toronto Stock Exchange and major national banks.

The city’s economy has transitioned from manufacturing to a focus on services, including finance, real estate, education, and tourism.

TARGET AUDIENCE

International sports enthusiasts

Athletes

Global viewers

Local Torontonians and Canadians to inspire pride, unity, and support for the city.

Seeking a strong visual identity representing the city’s vibrant, multicultural character and Olympic spirit.

STRATEGY

Warm, energetic colors

Connection to Toronto

Olympic spirit

Modern and timeless

2036 Repeated

The year 2036 was repeated in a circular arrangement inspired by the Seneca Sunflower and the tribe’s traditional floral beadwork.

Olympic Flame

A torch handle beneath the flower transforms it into a symbolic flame, further connecting the design to the iconic Olympic torch.

Warm Colors

The logo features vibrant, warm colors and a dynamic sense of movement, embodying the energy of the Summer Olympics.

Hidden Athletes

The yellow pieces of the flower subtly resemble athletes in motion, reinforcing the Olympic spirit.

All caps

Using all caps for the typography represents the power and strength of athletes and the bold impact of the Olympic Games.

Typography

The typography features Bebas Neue Pro - Bold and Bebas Neue Pro - Regular. This modern, bold, and clean typeface creates a strong contrast with the curved, energetic elements, enhancing readability, especially at smaller scales.