GOALS
Create a brand identity that provides a strong visual association with your firm. It should be unique, memorable, and designed to stand the test of time. Your design team will produce your design firm’s brand identity package.
The goal is to be both innovative and approachable, blending creativity with strategy to produce work that stands out and resonates.
WHAT DOES “BEA” STAND FOR?
Branding | Environmental Design | Advertising
TAGLINE
Beyond Design. Evolving Spaces. Amplifying Creativity.
OUR DYNAMIC DUO
VICKY LIKOUREZOS
CEO, Production Manager
Vicky, our Production Manager based in New York, blends her research-driven strategy with her keen eye for detail to bring brands to life with authenticity and vision.
Roles: Designer | Production Artist | Researcher | Senior Copywriter
KASSIE BUTTS
CEO, Creative Director
Kassie, our Creative Director based in Savannah, excels in crafting engaging brand experiences through her innovative leadership and creative flair.
Roles: Copywriter | Designer | Production Artist | Research Manager
LOGO
Typography
Berlys is a fluid, open typeface, representing innovation, adaptability, and forward thinking. Berlys gives “Bea” an elegant, free-form mix that introduces an elevated artistic quality.
Aileron offers design solutions through typography, with a robust set of weights, language coverage, and high-quality characters. It gives a clean, minimalist, and contemporary feel, which communicates efficiency, clarity, and professionalism. “Haus” is Aileron, giving the logo a clean, minimalist, and contemporary feel, grounding our firm in modernity.
The combination of the two typefaces mirrors an energetic, adaptable yet grounded design firm. These two typefaces align with Beahaus’s core values: being bold, dynamic, and resonating with diverse audiences.
Berlys
Logo (Bea), Submark (B), Accents
Aileron Regular
Logo (Haus), Submark (H), Body Copy
Aileron Light
Logo (Design Studio)
Aileron Black
Headings
Aileron Bold
Subheadings
Color Palette
Our color palette is a combination of green, orange, brown, and cream. The green represents growth, harmony, and connection to nature. The orange symbolizes creativity, enthusiasm, optimism, and sociability, as well as teamwork and a lively energy of collaboration. Brown conveys grounding and stability, and the chosen cream color adds a touch of simplicity and elegance.
Community-Centric
Intentional Collaboration
Innovative Storytelling
Business Proposal
The business proposal is a multi-page document that begins with a letter addressed to the CEO of our prospective client, VEL Work Cafe in Savannah, Georgia. Due to VEL’s closure, Kassie and I decided to rebrand it.
The document details the project, highlights opportunities for VEL, sets clear objectives, and outlines the process that Beahaus will follow to execute the project. Additionally, it includes the timeline, fees, and the Beahaus Design Studio Agreement, which the CEO will need to sign to initiate the project.
A4
A4
US Letter
US Letter
VEL Community Cafe
VEL Work Cafe Rebrand
VEL Work Cafe, a former coworking café in Savannah, Georgia, is seeking a comprehensive brand refresh to better reflect the vibrant, artistic energy of the surrounding community. Nestled in the heart of the East Victorian District—a neighborhood renowned for its historic charm and thriving creative scene—VEL aims to reopen and reposition itself as a central hub for local artists, freelancers, and remote workers. The rebranding initiative seeks to elevate VEL’s identity, aligning its aesthetic and messaging with the dynamic spirit of Savannah’s artistic community. By emphasizing its unique blend of comfort, productivity, and creativity, VEL aspires to foster deeper connections with local creatives while enhancing its reputation as the go-to destination for work, collaboration, and inspiration.
Beahaus Design Studio is a fictitious design agency.
